Challenge
Procuritas needed a structured view of the generative-AI market and a way to identify which opportunities could create value across a 16-company portfolio.
My contribution
I mapped the wider market and created use-case pitches for four assigned portfolio companies, selecting the strongest opportunities through cross-company pattern matching.
Approach
Mapped more than 100 notable AI-native companies and visible implementations by established firms, including real deployments such as Klarna.
Created 12 generative-AI use-case pitches for each of four assigned portfolio companies and selected three per company for deeper analysis.
Identified repeatable patterns by comparing similar operating needs and implementations across companies.
Outcome
The analysis and recommendations were presented to roughly ten Procuritas staff plus an academic supervisor, then transferred to the firm at handover.
Deliverables
- GenAI market map
- Four-company opportunity analysis
- Twelve prioritized use cases
- Investment-team presentation
