Challenge
Procuritas needed a structured view of the generative-AI market and a way to identify which generative-AI opportunities could create value across its portfolio.
Case study07 / 09
Find the portfolio patterns.
A market map and cross-portfolio analysis that turned the team's own market research into focused strategic opportunities.
Engagement
Procuritas · KTH industry partnership
Role
Student analyst
Year
2024
48
generative-AI use-case pitches personally created
My contribution
I mapped the wider market and created use-case pitches for four assigned portfolio companies, selecting the strongest opportunities through cross-company pattern matching.
Outcome
The analysis and recommendations were presented to Procuritas staff and transferred to the firm at handover.
Approach
Approach
- 01
Mapped more than 100 notable AI-native companies and visible implementations by established firms.
- 02
Created 12 generative-AI use-case pitches for each of four assigned portfolio companies and selected three per company for deeper analysis.
- 03
Identified repeatable patterns by comparing similar operating needs and implementations across companies.
GenAI market mapFour-company opportunity analysisTwelve prioritized use casesInvestment-team presentation
