Challenge
Forefront needed to understand why generative-AI knowledge remained fragmented and why informal encouragement was not producing coordinated adoption.
Case study06 / 09
Turn AI barriers into action.
A qualitative diagnosis of why capable consultants struggled to adopt generative AI, translated into prioritized recommendations.
Engagement
Forefront Consulting · Research and strategy engagement
Role
Strategy analyst and researcher
Year
2025
12
semi-structured interviews analysed
My contribution
I conducted a Gioia-method case study, identified the most urgent cultural and structural barriers, and translated the findings into practical remedies for the firm's consulting operations.
Outcome
The recommendations were presented to the CEO and all department heads, remain in use, and led directly to a larger follow-on engagement.
Approach
Approach
- 01
Conducted 12 semi-structured interviews and coded the material through three levels of inductive analysis.
- 02
Diagnosed barriers including weak knowledge-sharing structures, unclear guidance and professional-identity concerns.
- 03
Developed prioritized remedies including reflection-based guidance, role-specific training and an AI ambassador network.
Qualitative case studyThree-level Gioia analysisPrioritized recommendationsExecutive presentation
